Campaigns

CHALLENGE: To help a venture-backed Hospice company differentiate itself from others in a hyper-competitive environment in order to gain market share, enhance recruitment efforts and garner a premium when company is sold.

APPROACH:

• Created and managed public relations campaign to garner favorable press using human interest stories about end of life. Several articles run in major newspapers and magazines, generating very favorable publicity.

• Positioned company as thought leader in Palliation Therapy by inviting recognized industry leaders to lunches and dinners with presentations introducing a novel treatment approach.

• Partnering venture with UMass Lowell: where company clinical staff delivered classroom lectures to students enrolled in the Master’s degree level palliative care program.

RESULTS: Dramatically increased requests by both consumers and clients for the use of company's services. Company becomes the "Gold Standard" for practice standards by thought leaders in the Palliative Care space. Shortly after, company sold for much more than target price.